Hands-On Exercise : Elements Of Design

TEXT : A printed or written word that can be read.

ILLUSTRATION : A picture or something that illustrate. It is used to explain or decorate a text.

TEXTURE: The visual and especially tactile quality of a surface.

COLOUR : Specific hues and has 3 properties (Chroma, Intensity, Value).

SHAPE : 2-Dimensional line with no form or thickness : Flat.

LINE : A mark used to define a shape.

Drawing 2

Contour Drawing

Blind contour drawing

Gesture Drawing

What is color ?

Color is the aspect of things that is caused by differing qualities of light being reflected or emitted by them.

To see color, you have to have light. When light shines on an object some colors bounce off the object and others are absorbed by it. Our eyes only see the colors that are bounced off or reflected.

The sun’s rays contain all the colors of the rainbow mixed together. This mixture is known as white light. When white light strikes a white crayon or marker barrel, it appears white to us because it absorbs no color and reflects all color equally. A black crayon or marker cap absorbs all colors equally and reflects none, so it looks black to us. While artists consider black a color, scientists do not because black is the absence of all color.

All light rays contain color. Light is made of electromagnetic waves. These waves spread out from any light source, such as the sun. Light waves travel at tremendous speed (186,000 miles or 300,000 kilometers per second). Different colors have different wavelengths, which is the distance between corresponding parts of two of the waves. The longest wavelength of light that humans can see is red. The shortest is violet. Ultraviolet has an even shorter wavelength, but humans cannot see it. Some birds and bees can see ultraviolet light. Infrared has a longer wavelength than red light, and humans can not see this light but can feel the heat infrared generates.

graphic design ( role of graphic design )

ADVERTISEMENT

Advertisement is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called effective labor. 

ICON/SYMBOL

symbol is an object that represents, stands for, or suggests an idea , visual image, belief, action, or material entity. Symbols take the form of words, sounds, gestures, or visual images and are used to convey ideas and beliefs. For example, a red octagon may be a symbol for "STOP". On a map, a picture of a tent might represent a campsite. Numerals are symbols for numbers.Personal names are symbols representing individuals. A red rose symbolizes love and compassion

WEBSITE

A website, also written as web site or simply site is a set of related web pages typically served from a single web domain. A website is hosted on at least one web server, accessible via a network such as the internet or a private local area network  through an internet address

LOGOS

A logo (abbreviation of logotype. from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark)

BROCHRES
A brochure is a flyer, pamplets or leaflet that is used to pass information about something. Brochures are advertising pieces mainly used to introduce
a company or organization and inform aboutproduct and/or services to a targets audience. Brochures are distributed by radio, handed personally or placed in brochure racks. They may be considered as grey literatures.They are usually present near tourist attractions.

GREETING CARD
Greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, chrismas or other holidays they are also sent to convey thanks or express other feeling. Greeting cards, usually packaged with anenvelope and small, come in a variety of styles. There are both mass-produced as well as handmade versions that are distributed by hundreds of companies large 

PRODUCT PACKAGING
Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells

CORPORATE STATIONARY(CALL CARD)
Stationery has historically pertained to a wide gamut of materials:paper and office supplise,writing implements,greeting card,glue,pencil cases and other similar items.

POSTERS

Poster is any piece of printed paper designed to be attached to a wall or vertical surface.Typically posters include both textual  and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tools of advertisers (particularly of events, musicians and film),propagandists,protestors and other groups trying to communicate a message. Posters are also used for reproductions of artworks particularly famous works, and are generally low-cost compared to original artwork.

BOOK DESIGN
Book design is the art of incorporating the content,style,format,design, and sequence of the various components of a book into a coherent whole.

BILLBOARDS

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisement to passing pedestrians and drivers Typically showing large, ostensibly witty slogans and distinctive visuals, billboards are highly visible in the top designated market area

history of graphic design and typography

This is the history of graphic design

Graphics(from Greek γραφικός, graphikos) are the production of visual statements on some surface, such as a wall, canvas, pottery, computer screen, paper, stone or landscape. It includes everything that relates to creation of signs, charts, logos, graphs, drawings,line art, symbols, geometric designs and so on. Graphic design is the art or profession of combining text, pictures, and ideas in advertisements, publication, or website. At its widest definition, it therefore includes the whole history of art, although painting and other aspects of the subject are more usually treated as art history.
Hundreds of graphic designs of animals by the primitive people in the Chauvet Cave, in the south of France, which were drawn earlier than 30,000 BC,^[2] as well as similar designs in the Lascaux cave of France that were drawn earlier than 14,000 BC,^[3] or the designs of the primitive hunters in the Bhimbetka rock shelters in India that were drawn earlier than 7,000 BC,^[4] and the Aboriginal Rock Art, in the Kakadu National Park of Australia,^[5] and many other rock or cave paintings in other parts of the world show that graphics have a very long history which is shared among humanity. This history together with the history of writing which was emerged in 3000-4000 BC are at the foundation of the Graphic Art.

This is the history of typography

Typography is the study of type and type faces, the evolution of printed letters. Since man did not begin to write with type, but rather the chisel, brush, and pen, it is the study of handwriting, that provides us with the basis for creating type designs.
The first thing to keep in mind when thinking about the history and development of typography is that many early printers were not just printers, but typographers as well. The first independent typefounder was a French gentleman by the name of Claude Garamond. Although not the inventor of movable type, Garamond was the first to make type available to printers at an affordable price. Garamond based his type on the roman font of Griffo (a man commissioned by Manutius to develop an italic type for the Aldine classics).
Before Garamond's independent practice, men such as Jenson, Griffo, and Caxton played specific roles in the development of type. Jenson perfected the roman type, Caxton conceived a bastard gothic font, and Griffo developed italic. Several of the fonts we see on our computers's have evolved from the work of typefounders of the fifteenth and early sixteenth centuries.
The weakest period the history of type rests in the sixteenth and seventeenth century printing presses. Many presses (for reasons unknown) mixed many sizes and styles of type into single pages, fliers, and playbills. These 100-150 years witnessed very little in the progression of typography